AI-Powered Education

Your New Teaching Assistant: Integrating AI in Marketing & Economics

Supercharging Student Ideas & Understanding

[Your Name/Department] December 5, 2025
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Overview

What Are We Even Talking About?

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Fundamentals

So, What is Generative AI?

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Think of it as a Brilliant Intern

Forget the complicated tech talk. Generative AI is like having a knowledgeable assistant you can ask anything. You give it a prompt, and it uses its massive knowledge to generate something totally new—text, ideas, analysis, and more!

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Input: Your Prompt

A question, command, or request that you give to the AI

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Output: New Content

Original text, ideas, analysis, or creative work generated by AI

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Our Job as Teachers

Help students ask smarter questions to get smarter answers

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Tools

Meet Your AI Brainstorming Team

ChatGPT

The All-Rounder

The creative superstar. Amazing for brainstorming slogans, writing ad copy, and explaining things in simple terms.

DeepSeek

The Analyst

Fantastic with logic, data, and structured thinking. Great for analyzing case studies or generating business plan outlines.

Doubao

The Conversationalist

Excellent for exploring ideas back-and-forth. Perfect for role-playing a customer interview or debating economic policy.

Part 1

AI in Your MARKETING Class

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Marketing Use Case

SWOT Analysis on Steroids

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The Task

  • A student wants to start an online vintage clothing store
  • They need to do a SWOT analysis
  • AI helps generate ideas they haven't thought of, especially for Opportunities and Threats
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Teacher Prompt Example

  • Help students go from "swot for vintage store" to a detailed, context-rich prompt
"Generate a detailed SWOT analysis for a new e-commerce business called 'Retro Threads' that sells curated vintage clothing from the 80s and 90s to Gen Z consumers on Instagram and TikTok. Provide at least 4 bullet points for each category."
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Marketing Use Case

Building the Perfect Customer Persona

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The Task

  • A student group is creating a marketing plan for a new healthy energy drink
  • They need to define their target audience
  • AI creates a rich, detailed story for a fictional customer
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Teacher Prompt Example

  • Ask AI to build out demographics, goals, frustrations
  • Format with clear headings for structure
"Let's build a target customer persona for a new organic energy drink called 'Boost'. The target market is college students who are health-conscious. Include their name, age, major, daily routine, goals, and why they would choose our drink."
Part 2

AI in Your ECONOMICS Class

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Economics Use Case

Making Supply & Demand Click

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The Task

  • A student is struggling to understand how external events shift the demand curve
  • AI creates relatable, real-world analogies to explain abstract concepts
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Teacher Prompt Example

  • Students learn to go from "explain demand" to specific, relatable prompts
"Explain the concept of a demand curve shift to the right using the example of GTA 7 being announced. Explain it in simple terms for a 10th grader, describing what happens to the price and quantity demanded for gaming consoles."
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Economics Use Case

Analyzing Market Structures

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The Task

  • Students need to compare and contrast different market structures for a project
  • AI quickly generates structured comparisons as study guides
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Teacher Prompt Example

  • Specify columns and format for clarity
"Create a comparison table for the four main market structures: Perfect Competition, Monopolistic Competition, Oligopoly, and Monopoly. Columns: Number of Firms, Type of Product, Barriers to Entry, Real-World Example. Present in markdown table format."
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Part 3

The Most Important Skill: Prompting

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The Secret Sauce

The Art of the Prompt: C.R.A.F.T. Method

C
Context
Give it the background. Who are you? What's the situation?
(e.g., "I am a high school student creating a business plan...")
R
Role
Tell the AI who to be. An expert? A critic? A customer?
(e.g., "Act as a marketing expert for a new startup...")
A
Action
What, specifically, do you want it to DO? Analyze, create, compare, explain, list.
(e.g., "Create 5 potential slogans...")
F
Format
How do you want the answer? A table? Bullet points? An email?
(e.g., "Put the results in a simple table...")
T
Tone
What's the vibe? Professional? Funny? Simple and easy to understand?
(e.g., "...in a friendly and encouraging tone.")
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Practical Application

Let's C.R.A.F.T. a Prompt!

❌ WEAK PROMPT

"Write a social media post"

✅ STRONG C.R.A.F.T. PROMPT

ROLE Act as a social media manager for a new boba tea shop called 'The Pearl.'

CONTEXT Our grand opening is next Saturday. Our target audience is high school and college students.

ACTION Write an exciting Instagram caption to announce the grand opening.

FORMAT Include relevant hashtags and a call-to-action.

TONE Make it sound fun, energetic, and use some popular slang.

See the difference? You get exactly what you need! 🎯
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Takeaways

Final Thoughts & Your Turn

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Upgrade, Don't Replace

AI is a tool for brainstorming and overcoming the "blank page" problem. It enhances thinking, not replaces it.

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Focus on Follow-up

The AI's first answer is the starting point. Real learning happens when students critique and refine the output.

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Embrace as Co-pilot

Use it for lesson planning, creating case studies, and differentiating instruction for all students.

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Your Challenge

Try one of the teacher prompts from today to help plan your next lesson!

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Questions?

[Your Name] [Your Email] [School Website/Resource Page]
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